I love finding creative, simple solutions to complex problems. I've spent most of my career working in agencies (large and small), and thrive in fast-paced teams, but can operate just as effectively as a sole-contributor.
When I'm not in my work chair you might see me coaching my son's baseball team, playing guitar at an open-mic night or exploring the hidden gems of Michigan with my wife & 3 kids.
Principal User Experience Designer - Auto Dealer
Senior Experience Designer
Creative Director
Creative Director
Digerati Solutions, Pinn Deavin, Intermedia & PGD
Timeframe: April 2022 - Current
Project type: Responsive web & mobile native app
Synopsis: In the massive US mortgage market downturn of 2022, Rocket Mortgage was looking for a foothold with the first-time homebuyers market. The business decided to invest in loyalty, and leverage gamification to build connections with home seekers that were inside the 6-24 month window to purchase.
The challenge: Build a scalable loyalty program from scratch, to make an immediate impact on home purchase lead-to-close, with a focus on first-time home buyers.
The program has exceeded all goals to date.
Timeframe: July 2015 - December 2017
Project type: Responsive web
Synopsis: Approaching their 100-year anniversary the iconic hotdog brand was looking to develop a purchase-based program that would also be worthy of attracting some media buzz.
The challenge: To build a program that would tangibly boost sales, increase media attention, highlight the history of Nathan's Famous, elevate the brand, and build a platform for collecting live user analytics for the first time.
The program's success metrics weren't made public, but it was so successful that it was extended by another year. The parent client Smithfield Foods also asked us to create a virtual town of Smithfield, VA. to support their product lines.
We were able to achieve a number of sigificant milestones for the client;
Freelance design lets me practice effective listening, data collection, research and branding periodically. Here are a few examples of my work.
When I built my first website from scratch at 19, it was rudimentary, but it inspired me to explore how the web can reach, engage, and inspire. When given a problem, I see solutions very quickly. I'm honest, hardworking, and loyal. I love clean and purposeful experiences. There's more to work than just finding a job; I'm looking for a company and team to grow with.